AJ Papa’s Blog

I don’t know how to quite describe the ridiculousness of the above screenshot. That is the screen that people are presented with when they choose to opt-out of the Abercrombie and Fitch mailing list. I suppose the logic being is that a consumer no longer wants information emailed to them, so the model in the fore mentioned screenshot decides he doesn’t want any more part in the social norm of clothing oneself; so he takes off his pants and hands them to you in manner that suggest, “I’m done with Abercrombie and Fitch. I hate clothing. Look at my abs before you leave.” Sure. Okay. It’s a stretch, but I’ll buy into that theory.

Then we get into the Abercrombie and Fitch website — a place where people who are interested in A&F’s clothing can visit. Here you can expect the models to be modeling A&F clothing. You would think so right? Nope. This screen shot suggest that the woman is wearing absolutely nothing. It amazes how a clothing company can brand itself with images of naked people. This is why I have gone on record on trying to minimize my spending on Abercrombie, Hollister, American Eagle, Old Navy and Gap. You are not buying clothing in a practical sense. You are buying into a brand and image — at expensive prices mind you.

Once in awhile the Earth eclipses the Moon. Once in awhile A&F sells something that I deem practical, cost effective and even something I feel as *gasp* stylish *gasp*. But like I said, that is once in awhile. So I would rather spend my money with companies like Threadless who actually engage in profit sharing with the independent designers who design their T-shirts.

This entry was posted on Friday, February 29th, 2008 at 11:09 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.